ALP Plans Expansion into 11 International Markets

ALP, a nicotine pouch brand, announced plans to launch online sales in 11 international markets beginning in July, according to CEO Lorenzo De Plano as reported by Tobacco Reporter. The company, co-owned by Tucker Carlson and Turning Point Brands, aims to expand its European presence significantly, with a stated goal to become the second-largest nicotine pouch brand in the European Union by 2030.

The initial rollout will target Britain, Ireland, Greece, Switzerland, and Romania in July. Additional launches are scheduled for later in 2026 in the Czech Republic, Poland, Portugal, Spain, Sweden, and Denmark. ALP intends to achieve in-store retail expansion in the U.K. by 2027. De Plano stated that ALP is currently among the top five nicotine pouch brands in the United States, holding approximately 2% market share.

To support its international growth, ALP has secured manufacturing capacity in Lithuania, projected at 20 million units in 2026 and 50 million units in 2027, as reported by Tobacco Reporter. Tobacco Insider corroborated these details, adding that ALP has also expanded supplier agreements for production and distribution. Furthermore, ALP has engaged former UFC champion Conor McGregor in a marketing partnership to bolster its international expansion efforts, a detail also confirmed by Tobacco Insider.

The expansion comes amidst a period of growth for the modern oral nicotine product market. Separately, Tobacco Insider reported that global sales of nicotine pouches have surged by 660% since 2020, according to industry watchdog STOP. This report also indicated that the market is largely consolidated, with Philip Morris International, British American Tobacco, and Altria collectively controlling over 75% of global sales, leveraging their infrastructure for rapid expansion into key markets.

ALP's strategy to target European markets aligns with broader industry trends focusing on alternative nicotine products. The company's phased approach, beginning with online sales and moving to in-store retail, reflects a common market entry strategy for new regions within the nicotine pouch sector.